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Mergers, Acquisitions, Alliances and Synergies Case Study
Case Title:
Barclays Plc : Growth Strategies
Publication Year : 2004
Authors: Blessy Keerthi, Daksha Bhatt
Industry: Financial Services
Region: UK
Case Code: MAA0029
Teaching Note: Not Available
Structured Assignment: Not Available
OR
Abstract:
Barclays, the UK-based financial services group operates in more than 60 countries employing over 76,200 people. In terms of market capitalisation, Barclays Bank is one among the top ten in the world. The company's troubles began in 1997 due to its failed attempt in merging itself with another bank, the loss in the Russian bond market and other business failures. The company's profits as well as market value dropped, which was followed by the CEO's resignation. There was no stable leadership for a period of one year. After Matthew Barrett took over as the CEO in 1999, the company entered into mergers, acquisitions and strategic alliances with several other banks and financial institutions like Legal & General, Charles Schwab and Juniper Financials.
Pedagogical Objectives:
- To discuss the mergers and acquisitions pursued by Barclays' since 1999
- To discuss the growth strategies that the company undertook to regain its profits.
Keywords : Barclays Plc;Mergers, Acquisitions, Alliances Case Study; Matthew Barrett; British bank; Growth strategies; Financial services; Acquisitions; Strategic alliances; Woolwich; Total shareholder return; Barclaycard; Barclays private clients; Gerrard Management Services
